Paper can

Saw this squashed can this morning, it looks like paper!

Hegarty

Just finished reading Hegarty's 'Turning intelligence into magic'. Overall, I found it smart, engaging and strategically inspiring. But there were at times a sense of creativity being over analysed. He really managed to capture the madness in advertising which I liked as well. Definitely a good read.

Joke

Orange Man

I've got a backlog of things I want to share. Here's a start...

Innocent Orange Juice from Sumo Science on Vimeo.