I read this article the other day. It stood out because of the work I'm doing at D&AD, awarding this type of work. Just made me think whether this type work should be awarded at all as that may be a slight motivation in the back of peoples mind?
I do still think it's great that people are recognized for this type of work though.
http://www.johnsonbanks.co.uk/thoughtfortheweek/index.php?thoughtid=647
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