Ex presidents discussion

We showed the work we'd picked out from past annuals - work that had socially influenced us, and been a force of 'good' in solving / highlighting problems - It was fantastic to hear these guys speak about what they thought made a good idea, and a successful campaign.

Points I noted down :
- Small detonators that start a revolution - guerrilla gardening - can evolve into a phenomenon.
- understanding ideas that are actually a force for good, and have had an impact, not just good ideas which are self rewarding.
- looking at design which thinks of the bigger picture, a good idea is no longer a cleaver one liner







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